PPC / Google Ads

What paid acquisition involves

Paid acquisition is treated as part of a connected growth system rather than a standalone deliverable. The work below is scoped around the decisions your practice actually needs to make.

Account structure

• Campaigns split by service line and location so spend reflects real demand.
• Negative keyword hygiene that stops budget leaking into unrelated searches.

Landing experience

• Message match between ad, landing page and booking form.
• Location and service-specific pages instead of one shared destination.

Discipline

• Conversion tracking validated against actual booked appointments.
• Regular budget reallocation toward the segments that produce consultations.

How we approach it

We start by agreeing what a qualified enquiry is, then work backwards to the channels and pages that can realistically produce it. Everything is reviewed on a fixed cycle so the system keeps improving after launch.